For Immediate Release


Eight Speakers and Six Subwoofers Designed to Reproduce Music as the Artist Intended

TORRANCE, Calif. – (September 20, 2017) – Pioneer Electronics (USA) Inc. today introduces new high performance automotive loudspeakers, the new Z series of speakers and subwoofers and the next generation D series speakers and subwoofers. The new loudspeakers are engineered to reproduce music in its purest form and allow the listener to experience the music as the artist intended through an uncompromising pursuit of premium sound quality, and by taking full advantage of unique concepts and proprietary advanced technology.

“Although what the automobile of the future looks like is undefined, one thing remains clear – the car will always be one of the most enjoyable environments to listen to music. Pioneer never stops thinking about new ways to apply our acoustical and mechanical engineering expertise, advanced materials research, and manufacturing resources to deliver sound to create exceptional automotive speakers. During Pioneer’s remarkable 80-year history, our loudspeaker technology has advanced the limits of quality sound reproduction, transforming the musical recording into reality and offering an experience that only we can provide,” said Ted Cardenas, vice president of marketing for Pioneer Electronics (USA) Inc. “Sound is much more than just data; music inspires every one of us and is indeed something most of us cannot live without. Pioneer is passionate about music and sound, and this passion is exhibited in each product we create. We don’t just want you to listen to your music, we want you to hear more.”




Z Speakers – No Compromises

The Z is based on highly advanced technology developed by Pioneer, employing carefully selected materials and parts, benefiting from decades of automotive loudspeaker design theory and testing ability. Following Pioneer’s OPEN & SMOOTH™ sound concept, the Z series of automotive loudspeakers features smooth off-axial frequency response, superior directivity and extended frequency range engineered specifically to produce dynamic, accurate sound quality for the car. The result is a purity of sound that achieves unprecedented audio artistry.


  • Designed for Hi-Res Audio

The quality of music recordings available to listeners has evolved. Hi-Res Audio recordings contain significantly more data compared to a standard CD recording and require a loudspeaker that is capable of smoothly reproducing frequencies of 40kHz or higher. The Z speakers are designed to deliver sound that is clearer, sharper and more complex – reproducing music that is closer to the original performance.


  • 29mm Aluminum Alloy Balanced Dome Tweeter

The Z tweeter’s aluminum alloy diaphragm allows the tweeter to remain pistonic and linear at ultrasonic frequencies. The unique diaphragm shape, developed using HSDOM (Harmonized Synthetic Diaphragm Optimum Method) computer analysis, accurately controls differential vibration produced by the diaphragm and improves high frequency dispersion. Pioneer’s Vertex Drive System improves the mechanical coupling of the voice coil and the tweeter diaphragm, reducing distortion and coloration caused by low damping and increasing power handling.


  • Dual Layer Cone Construction

Twaron® is a synthetic aramid fiber that is very strong, heat resistant and rigid when woven into a cloth material.

Strength and rigidity are important to keep cone shape at higher powers and maintain responsiveness. Both the TS-Z65C and TS-Z65F are built with Twaron. The TS-Z65CH features a dual layer cone constructed with both a Twaron and a cellulose layer, combining the strengths of both materials. Cellulose fibers are naturally self-damping and reduce unwanted resonance. The result is fast response and clear bass, with low coloration and distortion.


  • Compact Swivel Tweeter with Tri-Position Mounting Kit

More than any other speaker, the positioning and mounting location of the tweeter is crucial to the stereo imaging of the system and the overall listening experience. To ensure installation flexibility, the Z component system tweeters are extremely compact and feature a unique swivel mount that allows precise aiming of high frequencies. Pioneer’s tri-position mounting kit (included) provides the flexibility to mount the tweeter using a variety of methods: flush mount, surface mount or bracket mount, especially important for concealing the tweeter behind an original equipment tweeter grille in the vehicle dash or door.


Z speakers (available in October; all are Suggested Retail Prices):

  • TS-Z65CH 6.5” 2-Way Component System ($400.00)
    • Built with oversized magnet and powerful motor assembly for accurate bass
  • TS-Z65C 6.5” 2-Way Component System ($350.00)
  • TS-Z65F 6.5” 2-Way Coaxial System ($300.00)


Z Subwoofers – The Pursuit of Perfect Bass

The Z subwoofer uses much of the same highly advanced technology as the Z full range loudspeakers to create seamlessly integrated musical perfection – fast, detailed and extended bass with tremendous impact and clarity. Combining high fidelity and high output in a compact, shallow design, the Z subwoofer offers both unparalleled performance and near limitless installation flexibility. As a result, the placement of the Z subwoofer can be optimized for sound quality and bass reinforcement, unlike conventional subwoofers that must be installed where they physically fit. Balance, speed, power and bass extension unite to create the ultimate low-frequency experience.


  • Hi-Res Audio Ready

Even in the sub-bass region, Hi-Res Audio recordings require a subwoofer that is capable of extremely high dynamic range and low distortion that integrates smoothly with the mid- and high-frequency speakers. The Z subwoofers are designed to take full advantage of Hi-Res Audio recordings, with wide dynamics, extended frequency response and extraordinarily accurate and detailed bass.


  • Twaron Subwoofer Cone Construction

Subwoofer cones created with Twaron are rigid and low mass with excellent damping characteristics. Strength and rigidity are important to maintain cone shape during challenging bass notes, while damping is critical to improving the responsiveness and signal accuracy. The low mass of an aramid fiber cone improves both sensitivity and the speed of the Z subwoofer, increasing output and power handling.


  • Shallow Basket with Oversized Cone and Magnet

Subwoofers require an extremely strong basket that holds the cone, suspension and motor structure together in perfect alignment even during high excursions at low frequencies. Traditional subwoofers require large enclosures that can be challenging to install seamlessly. The Z subwoofer features a shallow basket for installation flexibility, a low Q design for high performance in small enclosures, an oversized cone (15% larger when compared to a conventional 10″ subwoofer) and a motor structure with a powerful 67.7 oz. magnet that combine to produce fast, detailed and extended bass with tremendous impact and clarity.


Z subwoofers (available in December; all prices SRP):

  • TS-Z10LS4 10″ Single 4 ohm voice coil ($350.00)
  • TS-Z10LS2 10″ Single 2 ohm voice coil ($350.00)





D Speakers – Music for All

The D is a result of Pioneer’s automotive loudspeaker engineering experience and expertise, combining advanced design techniques with highly developed manufacturing capabilities. Following Pioneer’s OPEN & SMOOTH sound concept, the D series of automotive loud speakers provides broad and balanced frequency response with a wide sound stage, ambience and amazing fidelity for the listener.


  • 26mm Polyester Soft Dome Tweeter

Contoured from lightweight, resin-impregnated fibers of coated polyester fabric, the D tweeter delivers extended high frequency performance. The 26mm diaphragm is extremely resistant to the harsh environmental conditions of the automotive interior (temperature, humidity, vibration, etc.), while maintaining its uniform hemispherical shape to reduce dome breakup due to excessive vibration at ultrasonic frequencies. The result is exceptionally low distortion levels and a smooth, natural sound.


  • Aramid Fiber Interlaced Injection Molded Polypropylene (IMPP)

Polypropylene (PP) is a tough thermoplastic resin, ideal material for a speaker cone. The low mass and high damping of a PP cone generate good sensitivity and low distortion. However, polypropylene cones lack the rigidity and strength required for high output and extreme low bass. To resolve this, Pioneer engineers used advanced Computer-Aided Manufacturing to develop a process to blend aramid fibers into the polypropylene resin during the injection molding process. The resulting aramid fiber interlaced IMPP cone is ultra-thin and low mass with high rigidity and superior strength, built to produce natural, detailed sound with deep and powerful bass.


  • Compact Swivel Tweeter with Tri-Position Mounting Kit

The D component speakers utilize the same unique swivel mount as the Z component speakers to ensure optimal tweeter placement and a superior listening experience.


The D full range speakers are designed with a universal woofer basket to expand installation flexibility for maximum bass and sound quality.


D speakers (available in October; all prices SRP):

  • TS-D69C 6 x 9″ 2-Way Component System ($250.00)
  • TS-D65C 6.5″ 2-Way Component System ($240.00)
  • TS-D69F 6 x 9″ 2-Way Coaxial System ($230.00)
  • TS-D65F 6.5″ 2-Way Coaxial System ($200.00)
  • TS-D68F 6 x 8″ 2-Way Coaxial System ($210.00)


D Subwoofers – Forceful, Deep, Defined

The D subwoofer is a culmination of Pioneer technologies. Combining bass quality and bass quantity with high power handling and installation flexibility to produce deep, powerful and accurate bass.  It delivers excellent performance in both acoustic suspension (sealed), and bass reflex (ported) enclosures. With the D subwoofer, the driver and passengers feel the music rather than just listen to it.


  • Aramid Fiber Interlaced IMPP

The same aramid fiber interlaced IMPP developed by Pioneer for the D speaker cones is also an ideal material for subwoofer cones. Its use in the D subwoofers results in cones that are incredibly strong with low mass, high rigidity and superior strength to produce deep, powerful and undistorted bass.


  • Butyl Rubber Surround

Made of a specially blended, highly durable and moisture resistant compound, butyl rubber keeps the cone moving in a linear direction, seals the cone to the basket and quickly dampens cone vibration once the signal has changed or stopped. This results in less distortion and superior frequency response.


  • Large Diameter Voice Coil and Double Stacked Magnets

A subwoofer motor structure consists of the voice coil and magnet assembly. Increasing the diameter and length of the voice coil provides greater control of the woofer cone and higher power handling; however, to take full advantage, the magnet must also be increased both in magnetic power and physical size. The D subwoofer uses an oversized 4-layer voice coil and high energy double stacked magnets (TS-D12D4/TS-D12D2 use oversized 74.1 oz. double stacked magnets, TS-D10D4/TS-D10D2 use 56.4 oversized double stacked magnets) to increase the overall power handling and SPL output with no sacrifice in sound quality.


D subwoofers (available in October; all prices SRP):

  • TS-D12D4 12″ Dual 4 ohm voice coil ($260.00)
  • TS-D12D2 12″ Dual 2 ohm voice coil ($260.00)
  • TS-D10D4 10″ Dual 4 ohm voice coil ($240.00)
  • TS-D10D2 10″ Dual 2 ohm voice coil ($240.00)


For more information on Pioneer’s entire line of Z and D automotive loudspeakers visit-


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Pioneer Electronics (USA) Inc., headquartered in Torrance, Calif., is a preeminent manufacturer of leading-edge technology solutions for the mobile electronics aftermarket. Its affiliate Pioneer Automotive Technologies, Inc. (PAT) is a key supplier for Tier 1 automotive entertainment systems and components to vehicle manufactures. Pioneer is focused on creating the ultimate in-car entertainment experience with high performance audio and video components, as well as connectivity with today’s smart devices. Building off of more than 75 years of electronics experience, Pioneer has expanded into the cycle sports industry, designing world-class power meters and cycle computers for professional athletes and cycling enthusiasts.



PIONEER and OPEN & SMOOTH are registered trademarks of Pioneer Corporation.

TWARON is a registered trademark of Teijin Aramid BV.

The product with the Hi-Res Audio logo is conformed to the High-Resolution Audio standard defined by Japan Audio Society. This logo is used under license from Japan Audio Society.






Katherine Harbeston, 310.952.2388,

Liz Villafan, 310.496.4454,

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